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Executive Post Mortem - Ranked IRL x Flowin Cafe

We hosted our first Ranked IRL last Thursday, October 23. The event featured two live performances and two live panel discussions. The goal of Ranked IRL is to amplify the voice, style, and branding that surrounds community support - to help people feel seen, heard, and receive real relief, while simultaneously promoting Ranked and growing our audience. It’s about deepening our foothold in the market through authentic connection. This experience is being pitched to potential clients, how do we bring the highest quality of value to these hyper local activations?
Now that the first Ranked IRL is complete, here are a few major questions we’re exploring:

How do we sell Ranked IRL (Ranked In Real Life) to sponsors/Brands, in order to keep the fee down for public admission.

How do we market Ranked IRL to a potential client as a value add? and for how much?

What should the branding look like (signage, QR Codes, Visuals)

What types of events, installations, or experiences should we add in future IRLs?

Who/what would be performers, facilitators, or cultural collaborators you have in mind for Ranked IRL? What would make you invite your friends and family to IRL?

What sponsors or partners make sense, based on the vibe and mission of Ranked IRL?

How do we get more people excited about Ranked, How do we improve Ranked IRL Conversion Rate ( from viewer to guest)?

Any other thoughts, insights, sparks, downloads, or realities?

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